How to Develop a Social Media Strategy for Event Marketing in 2025
Planning an in-person event? Social media is still your best friend when it comes to getting people excited, spreading the word, and driving ticket sales. But posting randomly won’t cut it—you need a solid strategy to reach the right audience and make an impact. Here’s how to create a winning social media game plan for your 2025 event.
1. Set Clear Goals (So You’re Not Just Posting for the Sake of It)
Before you hit “publish,” ask yourself:
- What’s the main goal? Ticket sales? Brand awareness? Engagement?
- How will you measure success—likes, shares, RSVPs, actual sales?
- What’s the timeline? (Hint: The earlier you start, the better!)
Having clear goals keeps your content focused and helps you track what’s working.
2. Know Your Audience Like a Pro
Who’s coming to your event? Understanding your ideal attendees helps you create content that speaks their language. Think about:
- Who they are: Age, location, interests, job industry, etc.
- Where they hang out online: TikTok? LinkedIn? Instagram? Facebook?
- What excites them: Exclusive experiences? Networking? Live music?
Use social media insights, surveys, and past event data to shape your messaging.
3. Pick the Right Platforms (Quality Over Quantity!)
You don’t need to be everywhere—just where your audience actually is. Here’s a quick guide:
- TikTok & Instagram Reels: Perfect for hype-building and short-form video.
- LinkedIn: Ideal for business events and professional networking.
- Facebook: Great for community-driven events and older audiences.
- Twitter/X: Best for real-time updates and trending conversations.
- YouTube: Awesome for teaser videos, behind-the-scenes content, and live streams.
4. Plan Your Content (So You’re Not Scrambling Last Minute)
A content calendar keeps you organised and ensures you’re posting the right things at the right time. Here’s a rough timeline:
- 3+ Months Before: Announce the event, drop teasers, and launch early-bird tickets.
- 1-2 Months Before: Highlight speakers, artists, or special guests. Behind-the-scenes prep, influencer collabs.
- 2 Weeks Before: Urgency posts, countdowns, interactive polls, giveaways.
- During the Event: Live updates, audience engagement, real-time highlights.
- After the Event: Recaps, testimonials, UGC (user-generated content), and pre-registration for the next one.
5. Make Your Content Fun & Engaging
No one wants to see the same old “Get your tickets now!” post over and over. Keep things fresh with:
✅ Short-Form Videos: Event teasers, speaker intros, behind-the-scenes footage.
✅ Interactive Stories: Polls, Q&A sessions, countdown stickers.
✅ Live Streams: Give sneak peeks, interview guests, or go live during the event.
✅ User-Generated Content: Encourage attendees to share their excitement with a branded hashtag.
6. Create a Branded Hashtag (And Actually Use It)
A unique hashtag makes it easy for attendees to find and share event-related content. Keep it short, memorable, and relevant—something like #EventName2025 or #GetReadyFor[YourEvent].
Use it consistently in your posts, encourage attendees to do the same, and feature the best user content on your own page.
7. Engage, Don’t Just Post and Ghost
Social media is a two-way street—so don’t just post and disappear.
- Reply to comments and DMs.
- Jump into conversations about your event.
- Repost and shout out attendees who tag you.
- Ask questions and encourage discussions.
Engagement boosts visibility and builds hype!
8. Boost Your Reach with Paid Ads
Want to get your event in front of more eyes? Paid ads can help.
- Retargeting ads: Remind people who checked out your page but didn’t buy tickets.
- Lookalike audiences: Reach new people similar to your attendees.
- Geo-targeting: Focus on users near your event location.
Even a small budget can go a long way if you target the right audience.
9. Track What’s Working (And What’s Not)
Keep an eye on your analytics to see which posts perform best. Most platforms provide insights on:
📊 Engagement rates (likes, shares, comments)
📊 Click-through rates (who’s actually checking out your event page)
📊 Ticket sales driven by social media
Use this data to tweak your strategy and double down on what’s working.
Final Thoughts
A strong social media strategy makes all the difference when marketing an in-person event. By setting clear goals, knowing your audience, creating engaging content, and actively engaging with your community, you’ll build excitement and drive attendance.
Stay flexible, experiment with different content types, and most importantly—have fun with it! 🎉
