The Go Succeed Start team hosts this Find Your Following: Identifying and Engaging with your Target Audience masterclass.

"When you speak to everyone, you speak to no one." Get to grips with who your Ideal Customer is so you can start benefiting from having a deep understanding of their needs, goals and how they relate to your offering.

Learn how to leverage this knowledge to deliver a business that's more authentic, meaningful and profitable.

What's covered: 

• Introduction to what brand strategy is and why it’s important
• Three People Approach
• Why you need to understand your Ideal Customer
• Creating a persona
• Researching your Ideal Customer and where to find them
• Using this knowledge to create content that converts

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

About the Presenter

Clemency Hinds has nearly 20 years branding experience, having worked in award winning agencies and running her own studio overseas for ten years providing branding strategy and design to international clients.

She now runs People Make Brands, supporting women owned small businesses to level up and get more purposeful and profitable.

Registration instructions: This event is free for individuals and will be hosted online via MS Teams.  Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

This workshop is brought to you as part of Go Succeed NI.  Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.