A compelling experience is the surest way to delight customers, engage employees and stand out from competitors. 
 
When Bain&Co surveyed 362 firms in 2005 asking if they delivered a superior customer experience, 80% said yes. Yet only 8% of their customers agreed with them.  And customer expectations have only increased since then. 
 
Too many businesses are paying the price for this experience gap, by not taking it seriously, not measuring it, or not building it into their strategy.  Gareth Dunlop will talk through the close connection between customer experience and commercial success and explore key themes related to customer experience: 
 
•    The impact of customer experience on customer lifetime value 
•    Marketing in the digital age - the importance of customer experience and advocacy 
•    Seeing your business through the eyes of your customer 
•    The customer experience business case - increased sales, lower support costs, happier customers, competitive advantage 
 
With decades of experience and dozens of case studies, in this interactive session Gareth will explore how loyal customers, advocating for your brand, can be the most efficient sales channel of them all.

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government and powered by the UK Levelling Up Fund.

Please note whilst Go Succeed operates across NI, this event is being hosted by Belfast City Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in the Belfast City Council area.