Driving sales growth and reinforcing competitive advantage through customer experience 
 
A compelling experience is the surest way to delight customers, engage employees and stand out from competitors. 
 
When Bain&Co surveyed 362 firms in 2005 asking if they delivered a superior customer experience, 80% said yes. Yet only 8% of their customers agreed with them.  And customer expectations have only increased since then. 
 
Too many business are paying the price for this experience gap, by not taking it seriously, not measuring it, or not building it into their strategy.  Gareth Dunlop will talk through the close connection between customer experience and commercial success and explore key themes related to customer experience: 
 
•    The impact of customer experience on customer lifetime value 
•    Marketing in the digital age - the importance of customer experience and advocacy 
•    Seeing your business through the eyes of your customer 
•    The customer experience business case - increased sales, lower support costs, happier customers, competitive advantage 
 
With decades of experience and dozens of case studies, in this interactive session Gareth will explore how loyal customers, advocating for your brand, can be the most efficient sales channel of them all. 

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government. This event is free for individuals and will be hosted online via Microsoft Teams.  Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.