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ABOUT THIS EVENT
Wednesday 7th Aug, 10am-12:30pm
This workshop is the first in a 3-part series spread over 3 weeks. It aims to equip beginners with the skills needed to effectively optimise their Meta platforms. Participants will explore all key features on Meta, learning how to navigate them on both mobile and desktop. This foundational knowledge will prepare them for more advanced topics in the subsequent workshops.
In this session, you will learn:
Who uses Meta
What people use Meta for
Key features of Meta and where to find them on mobile and desktop
The best times to post on Meta
Why you should use Meta
By the end of this session, participants will have a solid understanding of Meta's features, ensuring they are well-prepared for the next two workshops, which will focus on content creation, scheduling, and targeted advertising.
Wednesday 14th Aug, 10am-12:30pm
This is the second in a 3-part workshop series for Meta. It aims to give participants an understanding of what great content is for Meta. It will look at strategies, best practices and tools to help with mastering content creation.
Through this session you will learn:
The different types of content
How to plan content to keep consistency of posting
How to use Canva to create quality graphics
How to evaluate content to make improvements
Understand what makes great content on Meta.
Participants will come away with an understanding and practical skills to plan, create and evaluate content. You will be able to use real life examples to critique your own content and improve on an ongoing basis.
Wednesday 21st Aug, 10am-12:30pm
This is the final in a 3-part workshop series for Meta. This workshop will really delve into how to get your content on Meta in front of the right people using ads, hashtags and keywords.
Through this session you will learn:
How to find the right hashtags
How to use hashtags right
How to do keyword research for posts
What the key differences in Meta ads are
Typical budgets for Meta ads
How to run an effective ad on Meta (live example).
Participants will come away with a knowledge of how to run a Meta ad effectively as well as an understanding of what to expect from an ad. You will also know how to create content with the right keywords and hashtags for your posts
