Take your marketing to the next level with our interactive workshop, "Using Meta Ads to Grow Your Business," designed specifically for small businesses in Northern Ireland looking to reach a wider audience. In this hands-on session, you’ll learn how to create effective, targeted ads on Facebook and Instagram, part of Meta’s powerful advertising platform, to attract local customers and boost your business’s visibility. Whether you’re new to digital ads or ready to improve your existing campaigns, this workshop provides practical guidance to help you make the most of Meta Ads and grow with confidence.

What will be covered:

Getting Started with Meta Ads: A beginner-friendly guide to setting up your ad account and campaigns

Creating Targeted Ads: How to define your ideal audience to ensure your ads reach the right people

Crafting Compelling Ad Content: Tips for writing ad copy and selecting visuals that grab attention

Budgeting & Bidding Strategies: Guidance on setting budgets and managing spending for cost-effective results

Analysing & Improving Campaigns: Using Meta’s analytics to track performance and optimise your ads