The Go Succeed Start team hosts this interactive workshop with Chartered Marketer and SOSTAC Certified Planner Christine Watson. This workshop will walk new small business founders through the steps needed to successfully be found online, by the ideal audience, with the best message, in the online places a customer chooses, at the right time
Designed for new businesses and focusing on online marketing success delegates can expect to:
discover the array of online marketing channels available when setting up and launching a new business to the marketplace
gain practical insight into the digital platforms of choice for different audiences
learn about offline marketing to support the success of online audience acquisition
learn how to craft copy, visual and video content to help the appearance of their business online and gain target audience reach and engagement
discover the various optimal sizes needed for visual content across different platforms
be walked, step by step, through the process of finding the keywords and the key phrases that match the online search behaviours of their target audience
learn how using Artificial Intelligence (AI) to help to communicate online with those they seek to serve
discover some tricks to help speed up the time spent creating online content, including the useful role of qualified and experienced copywriters, graphic designers and videographers in professional content marketing
be introduced to user generated content, influencer marketing and paid advertising strategies and tactics that small businesses can deploy
be signposted to other useful free tools and further learning opportunities to help them master all that online marketing and clever content marketing can bring to their brand positioning, their marketing and their new business
be signposted to step by step guides for optimal creation of online channels relevant to their business
Filled with quick, actionable tips, this face to face, in person, webinar, delivered in a group setting includes insights from new business online marketing in practice across Northern Ireland as well as signposts to help participants avail of further learning opportunities to assist them in implementation
Learner requirements:
basic computer skills
willingness to learn
To get the most from this training it is advised that participants bring a laptop with them to the session
This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Lisburn and Castlereagh City Council area, and is facilitated by Enterprise Northern Ireland.
Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with on site parking available.
About the Presenter
Christine Watson BSc (Hons) DipM FCIM Chartered Marketer has been educating people across Northern Ireland and beyond since 2005. As a Marketing Strategist, SOSTAC Certified Planner, Google Square and WorldHost Licensed Customer Service Trainer Christine guides clients to success using a range of integrated marketing tools, techniques and practices.
Registration instructions: This event is free for individuals. Please note, your email confirmation, and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.
Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Lisburn and Castlereagh City Council therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in that council area.
This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.
