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ABOUT THIS EVENT
Small and Medium Enterprises (SMEs) often lack substantial marketing budgets, if any, and need to see tangible results from their marketing efforts and expenditures. This session aims to help you determine if Google Ads is a suitable investment for your marketing budget.
Through this session you will learn:
The different types of Google Ads
The purpose of Google Ads
How Google Ads can work and why they might not work
How to evaluate Google Ads
How to set appropriate budgets for Google Ads.
Participants will leave with a better understanding of Google Ads and a clear vision of how to optimize them within their marketing plans.
