This free lunchtime learning webinar by Chartered Marketer, SOSTAC Certified Planner Christine Watson - a qualified Google Square is designed at an introductory level & aims to inspire & help you to start leveraging the opportunities ‘googling’ can offer when developing your business growth plans: Delegates will: Learn how to find new marketing ideas through Google Trends Get to grips with ways to monitor the web for brand mentions and interesting new content with Google Alerts Discover how to do keyword research and find the keywords to leverage in their online content with the Keyword Planner tool Be shown how Google Analytics can unveil export opportunities & help them chart where their website hits are coming from See how AI can be used as an additional way to scan the environment for opportunities Be signposted to other free tools & free learning opportunities in order to go on to master how to scan for opportunities to grow their business

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government and powered by the UK Levelling Up Fund.

Please note whilst Go Succeed operates across NI, this event is being hosted by Mid & East Antrim Borough Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in the Mid & East Antrim Borough Council area.