The Go Succeed Start team hosts this engaging and practical webinar designed to help you demystify the world of SEO (Search Engine Optimisation).

We’ll start by covering the fundamentals of SEO, explaining how search engines work and the key factors that influence rankings. From on-page elements like meta tags and content structure to off-page considerations such as backlinks, you’ll gain a clear understanding of how to optimise your site.

Next, we’ll dive into keyword research, one of the most critical aspects of SEO success. You’ll learn how to use Google Keyword Planner to identify relevant, high-performing keywords for your niche. We’ll show you how to analyse search volume, competition, and relevance to pinpoint the best opportunities for your website.

Finally, discover how to implement these keywords effectively on your site to improve rankings. 

By the end of this webinar, you’ll have a solid SEO foundation and practical tools to start improving your ranking on Google. 

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

About the Presenter

Sinead is a renowned marketing professional with a specialised focus on social media growth. She graduated with a degree in Marketing from the University of Ulster and has accumulated over 20 years of invaluable experience in the field.  She founded SM Marketing in 2013, a digital marketing agency. For over a decade, she has built the business year on year, working with 1000s of businesses and has successfully led an award-winning digital marketing agency.

Throughout her career, Sinead has garnered numerous accolades, including coveted titles such as Marketer of the Year, Best use of Social Media, Digital Agency of the Year, and Hospitality Ulster Marketing of the Year. Sinead McKeever is no stranger to working with micro and macro influencers. Head hunted to work with marketing teams inside multi-million-pound companies, crafting and executing top-tier marketing campaigns and growth strategies.

Registration instructions: This event is free for individuals and will be hosted online via MS Teams. Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.