Join us for a dynamic two-hour workshop led by Jordan McCuaig, director of The Night Institute (events organisation and touring electronic music artist), where we dive into the essentials of marketing for artists across all disciplines.

In this session, we’ll explore “Marketing in 2024,” focusing on key digital tools such as social media, artist-specific website platforms, and email marketing. You’ll get an introduction to these powerful platforms, along with practical steps to build a strong marketing foundation for your own creative business.

Following the session there will be a Q&A session where you can ask questions and share thoughts and we'll finish with a relaxed, open networking space complete with a complimentary drink from Boundary Brewing!

Jordan McCuaig – Freelance Artist & Digital Consultant                                                                                                                                                  As well as having a wealth of experience in the events sector, Jordan acts as a creative consultant for festivals, events organisers and artists across the UK and Ireland. Between marketing strategy, paid advertising and branding, Jordan helps cultural organisations and individuals reach their goals, whether that is increased visibility, ticket sales or event organisation.