The Go Succeed Start team hosts this workshop, during which you will:

Get a tour around Instagram!

• In this beginner’s guide, I’ll share everything you need to know about the features of Instagram and how to use the app.

Understand the Algorithm

• How the platforms evaluate the overall popularity of a post, using signals like how many people are liking, commenting, sharing, and saving, and how quickly these activities happen.

Identifying you target audience

• The goal is to attract more customers who have similar goals, aspirations, pain points, and challenges as your best customers. In addition to increasing ROI, understanding your target market allows you to build relationships and better communicate with consumers. You can develop creative that speaks to specific personas and develop brands that coincide with the interests and values of those most likely to purchase the product/service.

“Thank you Sinead, I found tonight very informative and has given me more insight into algorithm and brand awareness”, Business Owner

“Thanks Sinead, very interesting and gonna give it a go on setting up a FB page for my pebble and sea glass pictures.” Business Owner.

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland

About the Presenter

Sinead is a renowned marketing professional with a specialised focus on social media growth. She graduated with a degree in Marketing from the University of Ulster and has accumulated over 20 years of invaluable experience in the field.  She founded SM Marketing in 2013, a digital marketing agency. For over a decade, she has built the business year on year, working with 1000s of businesses and has successfully led an award-winning digital marketing agency.

Throughout her career, Sinead has garnered numerous accolades, including coveted titles such as Marketer of the Year, Best use of Social Media, Digital Agency of the Year, and Hospitality Ulster Marketing of the Year.   Sinead McKeever is no stranger to working with micro and macro influencers. Head hunted to work with marketing teams inside multi-million-pound companies, crafting and executing top-tier marketing campaigns and growth strategies.

Registration instructions: This event is free for individuals and will be hosted online via MS Teams. Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.